Variable data printing Maximise the effectiveness of your campaign by accurately targeting your audience and leave traditional mass marketers in the shade. Forget sticking address labels onto your marketing and sales promotional material, when you can create individual and highly personalised campaigns.

With variable data printing we take personalisation to new levels of style and sophistication by incorporating text and images to produce individually appropriate documents, which can be optimised to create unique messages appropriate for individual customers. Variable data printing offers many options enabling marketing and sales campaigns to be tailored to a specific audience, market segment or individual. From being able to incorporate the name and address details of customers from a database through to completely bespoke campaigns for specific markets, VDP provides the opportunity for pushing the creative envelope to produce memorable and highly effective literature. When full customisation is deployed we work with our clients to create a dynamic VDP template and then we use the data to drive the document variables, which can result in virtually every single page being a unique creation and takes customer engagement to new levels. With New Leaf Printing Group’s market-leading technology and applications your campaign and marketing budget are safe our hands. The look and content of your printed materials can be honed to communicate one-to-one with each intended recipient. VDP is a great tool for conducting targeted marketing campaigns and tailoring your literature to appeal to individuals and small, well-focused niches.